Wayne County Camp Alliance
Wayne County is home to some of the nation’s best summer camps with 25,000 campers attending each summer. The Wayne County Camp Association was established in 1949 but more than fifty years later was still operating under the radar and members felt disconnected from one another.
Extensive member interviews uncovered a shared vision to “speak in one voice” and the realization that Maine has the lock on messaging on nature and beautiful surroundings. The differentiator for WCCA is the transformative nature of their camp experience, and the authentic core of the WCCA story.
The name of the organization was changed from “Wayne County Camp Association” to Wayne County Camp Alliance and the generic tagline “Established 1949” was replaced with “The Standard Since 1949” to support the organization’s leadership role in the region. The whimsical flag illustration symbolizes “unity under one flag,” a source of pride, ownership, and allegiance to the organization.
As a result of the rebrand, WCCA is now a vibrant alliance of connected summer camps and plays an active role in PA and NJ state policy.
“Orly helped re-energize our organization and shift our positioning from random members in an association to a strong alliance of influential leaders at the forefront of the summer camp industry.”
Ross Moskowitz Co-President Wayne County Camp Alliance Director, Camp Westmont
The Print Center, Philadelphia, PA
The Print Center (formerly the Print Club) is the oldest venue for prints in the United States. This 100+ -year-old art institution had been in steady decline due to an aging population of collectors and the misperception that the brand was an exclusive club that did not welcome young collectors. The Print Club was losing sales and attendance to openings and fundraising events was at an all time low.
The name was changed to better reflect the nature of an organization that supports new artists and the logotype is focused on “printmaking.” Marketing materials reflect the core values of the Center and the diverse work of up and coming artists.
Within one year of the rebrand, The Print Center won a prestigious grant and was hosting standing-room-only attendance at art openings and fundraising events. Gallery sales have since increased dramatically and The Print Center is now home to the next generation of collectors.
“Orly turned our outdated look and disjointed marketing into something contemporary, cohesive, forward-thinking — in other words — exactly what we needed! Orly helped our organization gain a new level of respect and a bigger audience.”
Ashley Peel Pinkham
(former) Assistant Director
The Print Center
Cancer Care Connection
Cancer Care Connection had a low profile and an unclear mission and redundant messaging. The community-at-large didn’t know or understand what Cancer Care provided and funding was steadily decreasing.
An alignment workshop with the Executive Director and board uncovered a clear and simple vision: to provide “every person affected by cancer what they need to obtain their best possible outcome.” Messaging shifted from talking about the effects of cancer to helping those affected by the disease. Multiple constituents were streamlined to three: the patient, their family and the community that supports them. The revamped website now focuses exclusively on coaching and support and includes free resources to anyone affected by cancer.
Today, Cancer Care has an energized staff and a clear mission. This local organization is now considered a leader in cancer support and the Call Center has been replaced by professionally trained cancer resource coaches.
“Thank you for leading us through your branding process. You have helped us make significant shifts in our thinking and jump-started us in a way we could never have gotten to on our own. As a result, we are now moving in the right direction and our organization has renewed energy and enthusiasm.”
Janet F. Teixeira, M.S.S., L.C.S.W. Executive Director Cancer Care Connection