3 Pillars of Brand Mapping
A Brand Map defines your value proposition and core value (who are you?) and identifies your ideal customer (who are they?) and what matters to that customer.
Identify Your WhyYour elevator pitch is not a sales pitch. It should tell your ideal customer why they need you—in 30 seconds. If your pitch falls flat, you're talking to the wrong person.
Find Your RelevantMessaging can only be relevant to your ideal customer when you understand their pain point and can show them how you are solving it. It's not about you. It's about them.
Engage Your AudienceSocial Media is a great tool to engage with your ideal customers. Find out where they go and go there. Don't sell them. Help them discover you.
Helping Current and Future CEOs
In addition to building personal brands for founders and CEOs, Orly brings her brand mapping process to universities to help college students get hired fast. She helps them define their personal brand and turns their LinkedIn profiles into a powerful marketing tool that helps potential recruiters cut through the noise of recent graduates and identify ideal job candidates — within days of posting their new profile.
For corporate branding, brand strategy and execution Zer0 to 5ive helps companies, and their investors, across the country execute upon strategic marketing communications initiatives that help them achieve their most important business goals.