Brand Mapping

Orly has helped dozens of founders and CEO’s launch and scale their brands.

3 Pillars of Brand Mapping

A Brand Map defines your value proposition and core value (who are you?) and identifies your ideal customer (who are they?) and what matters to that customer.

Identify Your Why
Your elevator pitch is not a sales pitch. It should tell your ideal customer why they need you—in 30 seconds. If your pitch falls flat, you're talking to the wrong person.
Find Your Relevant
Messaging can only be relevant to your ideal customer when you understand their pain point and can show them how you are solving it. It's not about you. It's about them.
Engage Your Audience
Social Media is a great tool to engage with your ideal customers. Find out where they go and go there. Don't sell them. Help them discover you.

Helping Current and Future CEOs

In addition to building personal brands for founders and CEOs, Orly brings her brand mapping process to universities to help college students get hired fast. She helps them define their personal brand and turns their LinkedIn profiles into a powerful marketing tool that helps potential recruiters cut through the noise of recent graduates and identify ideal job candidates — within days of posting their new profile.

" The value proposition that you clarified for us 11 years ago continues to differentiate our auto body shop from our competition in ways large and small. As our industry has consolidated to serve insurance companies, we’ve been able to stay independent and build a loyal customer base that has earned us a 5 rating on Yelp. Our high rating is now bringing in Millennial customers who rely on Yelp ratings to make buying decisions. Thank you for preparing us for the future. "
Joe Orsini, Orsini’s Auto Body
" I created a unique line of artwork using common x-rays and was selling individual prints to local medical practices and doctors for three years. Within a couple weeks of working with Orly, I was able to connect my work to the growing trend that art can improve patient outcomes. Within a week of finalizing my new messaging, I was asked to speak at a national medical conference where I will be exhibiting my work in front of hundreds of potential customers. "
Susan Summerton, Founder, X-Ray Artistry
" I worked with Orly to help me reposition my consulting practice. She brought a way of thinking about my key messages and differentiators that helped me get in the heads of my customers and communicate in a way that resonated with them. As a result of this new way of thinking, I quickly landed my next career opportunity. I would recommend Orly to anyone looking to differentiate themselves from their competition. "
Karen Friedenberg, Senior Manager, Business Process Management
" Orly’s brand alignment process helped us quickly articulate our “why” when my co-founder and I were a pre-startup. It set the foundation for our emerging corporate culture and helped align our new team around a shared vision. Instead of spending months trying to position myself and my new company, we can now focus on building solutions. I would recommend Orly to any founder with a startup that needs to carve out its niche—fast. "
Matt Johnson, Founder & CEO, MotiveX
" I gained more confidence in myself and my abilities each hour I spent with Orly. Changing my LinkedIn and resume from academia to work focused is helping me stand out to recruiters as well as be mindful of how I present myself vocally. Immediately after my LinkedIn session with Orly, I received four new recruiter connections. "
Kerry Duggan, Penn State Senior
" Less than 30 minutes into our first session, I knew I had hired the right person. Orly helped me cut through the clutter of my many ideas to come up with a concrete and concise assessment of my business identity and define my unique advantage. She asked the right questions to help me shape my ideas into a carefully woven picture that served as the foundation for my new website and how I now talk about my business. Orly’s process is thorough and empowering. I recommend her for any business leader looking for clarity to achieve its organizational goals. "
Helen A. Richardson, Ed.D. President and CEO, Career Consciousness

Strategic Partners

For corporate branding, brand strategy and execution Zer0 to 5ive helps companies, and their investors, across the country execute upon strategic marketing communications initiatives that help them achieve their most important business goals.