Do you know what your company stands for? Can you communicate the intrinsic value it offers to your customers? In other words, do you know your brand? If you don’t, chances are the disconnect translates into lost revenue and a weak brand.
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries.
This short film illustrates the power of words to radically change your words and your effect upon the world.
We’ve all heard a version of this story
A family was originally known as Ruzzo–a common name in Sicily where their peasant ancestors came from. In 1901, when the great grandfather came through Ellis Island, he was “renamed” Russo because to the untrained ear of the immigration officials, the Italian pronunciation of Ruzzo sounded a lot like Russo but with a very different meaning.
What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.