Alignment is defined as “the proper positioning of parts in relation to each other.” A brand has two parts that must be aligned, the internal perception (who you say you are) and the external perception (who your customers say you are).
Brand Alignment shifts messaging from “what matters to you” to “what matters to your customers” so they can find you, buy you and refer you. This goes directly to building brand awareness and brand loyalty.
Orly’s Alignment Workshops clarify a company’s vision and mission, and define its value proposition and key messages for print and online communications. Orly is also available for speaking engagements and brand and marketing consulting.
- Speaking — Orly is a respected speaker, moderator and panelist and has spoken at regional and national conferences. In 2013, she was Keynote speaker for a national corporate retreat for the largest homebuilder in the U.S.
- Workshops — Orly has facilitated workshops for leading universities such as the University of Pennsylvania and Wharton and speaks on topics ranging from international communications to the value of relevant messaging in sustainable brands and the role of brand identity in building strong brands.
- Consulting — Orly consults with executive corporate teams, founders and presidents of startups and family owned businesses and non-profit boards.
“The retreat that you led and moderated for our college was one of the most successful we’ve ever had. You were able to turn 24 diverse viewpoints into one unified group and help us articulate what differentiates us and why students come here. As a result, there is renewed energy and a real commitment to moving our college forward.”
College of Architecture and the Built Environment
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